Client Overview & Challenge
SURI is a purpose-driven consumer brand making waves in the domestic appliance market with their stylish and sustainable electric toothbrush. With a growing customer base and expansion into major online retail channels, SURI found themselves subject to complex environmental obligations in the UK covering WEEE, batteries, and packaging.
As a fast-moving team focused on design, innovation and environmental leadership, SURI initially lacked in-house expertise to support their entry into the UK Producer Responsibility system. WEEEvolution was brought in to guide them through the process and help lay a foundation for scalable, long-term compliance without distracting internal resources from day-to-day growth.
How WEEEvolution Helped
Working closely with SURI’s team, WEEEvolution delivered a clear roadmap through the UK’s Producer Compliance Scheme (PCS) landscape, helping SURI register under the relevant regulations, meet Environment Agency expectations, and align with their growing commitments around circularity and sustainability.
The project involved tight deadlines, multi-party coordination, and careful communication to ensure the business could move forward with confidence, all delivered in plain English, with practical steps and ongoing support.
Here’s what SURI had to say:
"Dan was instrumental in helping SURI navigate the Producer Compliance Schemes in WEEE, Batteries, and Packaging regulations. He made a topic as complex as waste compliance feel manageable, clearly explaining our obligations, working to tight timelines, and leveraging his network to get us set up. He was also a pleasure to work with! We want to build for scalability at SURI and are confident that our work with Dan will set us up for success as a consumer goods business."
– Sarah Yu, Sustainability & Operations Manager, SURI
Why It Matters for You
If you’re a start-up, DTC brand, or sustainability manager facing compliance for the first time, you’re not alone and you don’t need to become a legal expert to get it right.
WEEEvolution brings independent, industry-savvy guidance that helps you:
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Understand your obligations under WEEE, battery, and packaging rules
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Register with the right schemes for you without overpaying or duplicating effort
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Avoid enforcement risk and platform disruptions (like Amazon delistings)
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Build a scalable compliance model that grows with your brand
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Speak confidently to internal and external stakeholders about your environmental responsibilities
Ready to make compliance feel manageable? Let’s talk.
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